Campaigns are vital as a marketing tool for any kind of organization and Spectrum gives that opportunity for our customers. To create a campaign, you first click on 'WiFi Analytics' and 'Campaigns'. On the page you will confront, you should click on 'Add Campaign' to create a new campaign. In the first step, you define a name and in the second step, conditions of the campaign needed to be set. Date range, visit days, venue, visit count, visitor count, dwell time, and demographic data of customers are the conditions to be defined in this step.. Next step is the notification step which SMS or/and mail text are typed. Then in the final step, you see all the details of your campaign and confirm if everything is well-defined.